Higher Education: Annual Giving Direct Mail Samples

This work was completed during my time at Azusa Pacific University where I was the Director of Donor Relations. These pieces are a compilation of work targeting multiple audiences including Annual Giving Donors ($0.01-4,999), Leadership Donors ($1,000-4,999) and Major Donors ($5,000+). The goal for each piece is unique, but the overall themes of these pieces were targeted to increase donor giving, get a second gift and to reactivate lapsed donors.