business strategist, fundraiser + strategic problem solver

Where strategy and creativity meet, this is where all the magic happens. It is also where my skills and experience live. For the past 13 years, I have focused on becoming an expert in creating loyalty to brands and causes alike. Combining my strengths in leadership, marketing, communication, strategic problem solving, creative story-telling, project management and a commitment to excellence, I deliver exceptional results.

Vice President, Account Management

RKD Group - Dallas, Texas - April 2021 - Present.

Account Director

RKD Group - Dallas, Texas - May 2020 - March 2021

As Account Director for the Missions vertical at RKD Group, I drive the overall strategic direction and execution of multi-channel campaign efforts for five mission clients totaling $2.5MM in annual contract value (ACV). I am responsible for client retention, securing client results, growing client account profitability, and expanding client business.

• Led the creative development + execution of six months of multi-channel campaign and appeal planning for Missions, including 6 new campaigns, 14 new packages, online and offline strategic integration, new stewardship print strategy, and new communication calendar. 

• Generated total of $230k in new strategic upsells for current clients within the first 9 months of employment. 

• Leveraged existing RKD technology tools by designing and launching RKD Partner Pages on SharePoint, a one-stop landing page for client documents, results, communication calendars and more that will change the game on client service within the industry. Included pilot program with 6 Mission clients, internal training videos, three-part training for internal champions, and launch of more than 14+ additional pages by other client verticals.

• Created a new Stewardship Tools and Services strategy and product for the agency with new revenue stream featuring 3 new product offerings. Managed the contract negotiations, proposal and onboarding of new product partner, ThankView. Created internal SharePoint sales page rkdgroup.com/products/stewardship/ to garner internal buy-in and easy sales conversion for CS teams; and built the Stewardship Playbook, streamlining onboarding for widespread acceptance and sales across verticals. 

• Founding member of the Mid-Market Account Director Leadership Group – leading the charge on key leadership initiatives. 

• Set a new standard for onboarding for first 5 Mission clients using RKD Partner Pages, Asana and new client templates for meeting communications, client marketing calendar planning, annual planning and more! 

• Built and completed RKD’s first digital training program for client service strategists, personally earning 3 Google certifications for Analytics, Display and Search.

CEO, Founder

J.Drew + Company - Orange County, California - 2018 - Present

J.Drew + Company empowers blossoming entrepreneurs, brands and nonprofits to dream, build and inspire others through their work. We provide workshops and one-on-one coaching focused on ideation, social media and brand strategy, business and design consultation, and a holistic approach to making your business dreams a reality. 

• Responsible for helping to successfully launch four new start-ups in two years including: Coastal Organizing Company, Impact Through Awareness, LLC, J.Drew + Company, and Silverado Property Group. LLC.

• Consulted with businesses from ideation to early start-up stages to help align business objectives and goals, assess market need and define a targeted product/service for each customer profile, and develop branding and promotional campaigns to ensure best possible launch into market.

• Managed the design of new brand packages for clients including logos, branding guideline documents, website development consultation, marketing collateral and more.

• Led branding and ideation workshops across Southern California based on design thinking methodology.

director of project management

LINDYE GALLOWAY INTERIORS - Irvine, California - 2019 - 2020

Lindye Galloway Interiors is a full-service interior design studio specializing in high-end residential and commercial projects. As Director of Project Management, I managed the details of 16 multi-million dollar design projects, from initial concept to installation. Leading a team of four interior designers, we designed industry leading homes and commercial spaces all while focusing on delivering a superior customer experience.

• Proposed and managed the creation of a new sales process that increased conversion of sales by more than 150% and raised new project revenue, size and budgets by more than 300%.

• Created work flow process that chronicled 750+ hours for each project across three departments. On-boarded new project management system alongside new tools to increase team efficiencies and ensure timely execution of all project deliverables. 

• Managed a team of four designers and led all communication with clients and construction teams with an emphasis on best-in-class client service.

• Scheduled project deliverables, led weekly team meetings and job site meetings with client and build teams, and negotiated with contractors and vendors.

• Participated in weekly management meetings to report on project status, advise on employee, financial and administrative issues, and cast vision for innovative ways to continue developing the business.  

• Strategically advised on storytelling content for social media, including blog posts and IGTV videos.  

• Designed company brand book and new tools to align and integrate branding across all departments.

Development and Marketing Director

ACIRFA (a.ker.fa) & ZAMBIKES USA - San Diego, California - 2009 - 2010

A nonprofit organization focused on empowering individuals by providing access to transportation through bicycles and entrepreneurship opportunities. I was responsible for soliciting and cultivating major donors, grants, and corporate partners through event management, re-branding the organization, video story-telling, and multi-channel marketing initiatives.

• Solicited and cultivated major donor contacts, grants, and corporate sponsorships for special projects in Zambia and Uganda through events, face-to-face meetings and grant applications (raising over $150k).

• Created new branding, website, video documentaries and social media campaigns for organization promotion while also managing press releases and ongoing blog content creation.

• Promoted peer-to-peer fundraising opportunities with a network of donors and advocates to participate in their own events.

Development and Marketing Manager

WORLD VISION INTERNATIONAL - Monrovia, California - 2007-09

A global humanitarian organization tackling the causes of poverty and injustice. As Development + Marketing Manager for their Bikes for Africa campaign, I was responsible for developing a network of major donors and corporate partners raising $240k in first year of campaign utilizing special events, personal contacts and peer-to-peer fundraising programs.. 

• Developed network of major donors and corporate partners for contributions to benefit a $12 million project focused on transportation, education, and healthcare in Africa.

• Raised $240k in first year of program utilizing special events, personal contact and peer-to-peer fundraising initiatives.

• Co-founder of World Vision’s Emerging Leaders – a network of young professionals within World Vision with executive potential (2008-2009).

Azusa Pacific University

Bachelor of Science in Business Finance

Oxford University

Oxford Study Abroad Program